Performance built for growth. (Without the agency bloat.)

We help ambitious SMEs get more from their paid advertising. We audit your campaigns, identify what's wasting budget, then manage them with the precision and transparency you've been missing.
Book Your Free Audit

Direct access. No lock-ins. Full transparency.

Years Experience

10+

A decade of hands-on performance marketing experience. You get senior-level thinking from day dot.
Audit Turnaround

3 days

We review your campaigns and show you exactly where budget is going, fast.
Core Platform Channels

4

Google Ads, Meta, LinkedIn, and Microsoft Advertising. We focus on what drives revenue.
Senior Execution

100%

Your campaigns are managed by the same person who built the strategy. No handoffs.

Senior Execution.

Monthly Rolling Contracts.

Full Transparency.

No Lock-Ins.

24/7 Dashboard Access.

What We Do
(Services)

We specialise in paid advertising channels that drive measurable revenue. Whether you're running search campaigns, social ads, or both - we optimise for performance, not vanity metrics.

01.
Paid Search Management
Stop paying for low-quality clicks. We manage Search campaigns across Google and Microsoft Advertising, focusing on high-intent keywords that actually convert. Our approach includes rigorous negative keyword management, bid strategy optimisation, and continuous testing to reduce wasted spend and improve return on ad spend.
02.
Paid Social
Scale your business on Meta (Facebook/Instagram), and LinkedIn. We don't just buy media. We build campaigns with proper tracking infrastructure, test creative systematically, and optimise for your actual business goals, not just engagement metrics.
03.
Campaign Reporting & Analytics
Your single source of truth. We build custom dashboards that pull data directly from your campaigns, giving you 24/7 access to real-time performance metrics. If your tracking setup has issues (broken pixels, misconfigured conversions), we'll identify them and work with you or your team to fix them. Full transparency. You see exactly what we see.
04.
Cross-Channel Strategy
For businesses running multiple channels, we manage your budget holistically. We identify which channels drive the best results, reallocate spend accordingly, and ensure your messaging is consistent across platforms. No siloed reporting. You get one unified view of performance.
05.
Paid Media Consulting
Not every challenge needs a long-term commitment. For businesses that need project-based paid media expertise, whether that is a campaign restructure, short-term management, channel strategy, or white-label agency services, Modality offers flexible consulting engagements. Senior expertise, scoped right, for what you actually need. Ideal for businesses looking to build internal capability with senior guidance along the way.
The Modality Difference
(Why Us)
How are we different? Most agencies give you juniors, lock-ins, and black-box reporting. We give you direct access to senior strategists, monthly contracts, and full transparency.

Senior Execution Only

Your campaigns are managed by strategists with 10+ years of experience. No juniors. No account coordinators. Just experienced professionals who know what they're doing.

No Lock-In Contracts

Monthly rolling agreements with 30 days notice. If we're not delivering results, you're free to leave. We earn your business through performance, not paperwork.

Full Transparency

You get the same dashboards we use internally. Check your campaign performance anytime, 24/7. No black-box reporting.

The Modality Performance Audit

Before we discuss fees, we audit your existing campaigns. We'll identify budget leaks such as keywords bleeding budget, broken tracking, audience configurations or poor campaign structure. Most audits uncover significant opportunities that will directly offset management costs.

Senior Execution.

Monthly Rolling Contracts.

Full Transparency.

No Lock-Ins.

24/7 Dashboard Access.

FAQ
(Frequently asked questions)
You Ask.
We Answer.
Helpful info before you hit start.
What types of businesses do you work with?
Ambitious SMEs who want more from their paid advertising. If you value senior-level execution, transparent reporting, and a direct relationship with the person running your campaigns, this is built for you. Book an audit and we'll be straight about whether it's the right fit.
What platforms do you manage?
Google Ads (Search, Shopping, Performance Max), Meta (Facebook/Instagram), LinkedIn, and Microsoft Advertising. We focus on channels that drive measurable revenue. We can manage more; reach out if you have a specific business focus.
What makes your approach different?
You work directly with a senior strategist with 10+ years experience. No account coordinators. No handoffs between team members. Monthly rolling contracts, with no lock-ins. And you'll get 24/7 access to the same dashboards used internally.
Do you guarantee results?
No. Performance depends on factors outside of control, such as your product, pricing, website, and competition. What is guaranteed: senior-level execution, daily monitoring, and full transparency. If there's no clear path to improvement after reviewing your account, you'll be told upfront.
How much do your services cost?
Three tiers based on complexity starting at around $1,500/month. The right tier depends on how many channels you're running and your account complexity. During the audit, we'll recommend what makes sense, and if we don't think the economics work for your current spend level, we'll tell you honestly.
How quickly will we see results?
The timeline varies by account, but here's what's typical: immediate wins in weeks 1-2 as waste gets fixed and campaigns are restructured. Improvements usually become visible in weeks 3-8 as optimisations compound. By month 3, campaigns are usually optimised and scaling. During the audit, you'll get honest expectations based on your specific situation.

Industry, competition, seasonality, and current account health all play a role as well.
Is there a limit on client capacity?
Work is done with a limited number of clients to maintain quality of execution. If we're at capacity, we'll let you know straight away.
What's included in the audit?
A review of your active campaigns to identify budget leaks (keywords, audiences, or placements wasting spend), tracking issues (broken pixels or misconfigured conversions),  structural problems (campaign setup limiting performance). You get specific findings and recommendations in a 30-minute call, with no obligation.
Do you require long-term contracts?
Not at all. We have monthly rolling agreements with 30 days notice. You're free to leave if results aren't there. Your business is earned every month through partnership and performance.
Copyright Modality 2026.
Founded and built in Sydney.
Working across Australia.
Ph: 02 7264 3223
hello@modalityagency.com.au
Book Your Audit
Senior-led performance marketing for ambitious businesses.
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